Privacy Policy

1. Who We Are

TM Ice Cream ("we," "us," or "our") is a family-owned ice cream truck and cart catering company based in Dallas, Texas, serving the Dallas–Fort Worth metroplex since 1984. We can be reached at:

• Phone: (214) 682-8080
• Service Area: Dallas–Fort Worth, TX and surrounding DFW communities

2. Information We Collect

When you submit a booking request, contact us, or communicate with us, we may collect:

• Your full name
• Email address
• Mobile phone number
• Event type, date, and guest count
• Any additional details you provide in the request form

We may also collect standard website analytics data (page visits, browser type, referral source) through our hosting and analytics providers. We do not collect payment card information directly.

3. How We Use Your Information

We use the information you provide to:

• Respond to your event inquiry and provide a quote
• Confirm your booking and communicate event details
• Send appointment reminders and follow-up communications
• Improve our services and respond to your requests
• Send promotional messages if you have opted in (you may opt out at any time)

4. SMS / Text Message Consent & Policy

• Opt-Out: Reply STOP to any text message to immediately unsubscribe. You will receive a one-time confirmation that your number has been removed.
• Help: Reply HELP for help or contact us at (214) 682-8080.
• Message Frequency: Message frequency will vary based on your inquiry and event activity. Typically 2–5 messages per booking cycle.
• Message & Data Rates: Standard message and data rates may apply depending on your mobile carrier and plan.
• No Third-Party Sharing: We will not share, sell, or rent your mobile opt-in data or phone number with third parties for their marketing purposes.
• Carriers: Wireless carriers are not liable for delayed or undelivered messages.

Consent to receive text messages is not a condition of purchasing our services.

5. How We Share Your Information

We do not sell your personal information. We may share your information only in the following limited circumstances:

• Service Providers: We use trusted third-party platforms (including GoHighLevel CRM) to manage booking inquiries, send communications, and operate our website. These providers are bound by data protection agreements.
• Legal Requirements: We may disclose information if required by law, court order, or government authority.
• Business Transfers: In the event of a merger, sale, or transfer of our business assets, your information may be transferred to the successor entity.

We never sell your personal information or share your mobile opt-in data with third parties for marketing purposes.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Booking and event records may be kept for up to 3 years for business and tax purposes. You may request deletion of your data at any time (see Section 8).

7. Cookies and Website Analytics

Our website may use cookies and similar tracking technologies to understand how visitors use our site and to improve user experience. You can configure your browser to refuse cookies; however, some features of our website may not function properly without them.

8. Your Rights and Choices

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of SMS messages at any time by replying STOP
• Opt out of marketing emails by clicking the unsubscribe link in any email

To exercise any of these rights, call us at (214) 682-8080.

9. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child under 13 has provided us with information, please contact us immediately and we will promptly delete it.

10. Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of electronic storage or transmission is completely secure. We encourage you to use caution when sharing personal information online.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

• TM Ice Cream
• Dallas–Fort Worth, TX
• Phone: (214) 682-8080